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Engagements |
Amazon Payments Website
UX Manager
Amazon Payments is a new service offered by Amazon.com which includes online checkout, text payments, text buying and other online and mobile payment services. The project centered on the launch of the site that will introduce these products to the market. Scope included:
- Market and user research, use cases and requirements.
- Information architecture, wireframe and comp development.
- UX and content development.
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Cafe V
Product/UX Manager
Café X is a venture incubator project incorporating social networking sites and a network of physical cafes focused on accelerating the adoption of sustainable/green solutions. Accomplishments include:
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Market analysis of green online and physical café markets.
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Conceptual UX, content and technical design of three targeted social networking sites and mobile solutions focused on tight integration of content and social networking tools, and collaborative end user design of green products and services.
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Conceptual design of physical café network.
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Strategy and development roadmap documents for external partners.
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Feasibility and financing analysis and packaging.
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ScreenPlay
Product / UX / Brand Manager
ScreenPlay is a provider of internet distributed video content and meta data.
- Competitive analysis and positioning of company within broadband content management space.
- Mission, strategy and execution roadmap documents for internal and external partners.
- Brand strategies for overall company and subset 1st generation products and services.
- Brand execution including names, visual ID, and voice.
- End to end / go to market development of marketing and sales print materials, demos, and web sites.
- UX and technical development of content management platform.
- Traditional and non-traditional marketing strategies.
- Internal delivery processes in support new product and service standards. and transit station in such a way as to promote market feasible patterns of sustainable development.
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Portland METRO Light Rail Transit Station Sustainable Development 01/2004 - 10/2004
Product Manager
Responsible for recommending a development program to utilize the Transit Oriented Development project sites and transit station in such a way as to promote market feasible patterns of sustainable development. Managed an interdisciplinary team of architects, urban designers, market analysts, sustainable development consultants and artists to explore alternative visions and strategies in order to inform its development recommendations.
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Microsoft 09/2000 - 11/2003
UX Manager
Lead a User Experience design team in the development of the User Interface and associated style guide for the development of the Microsoft.NET/Winform based Global Customer Service CRM software.
- Internal team project packaging and marketing to generate excitement for the project.
- Generation of use cases and scenarios.
- Close coordination with testing, architecture, PM’s and development for fast prototyping of low and high resolution UX.
- Deductive and inductive UX strategies based on discreet target users.
- Unique UX elements and approaches based on .NET / Winform functionality.
- Development of UX Style Guide including architectures, use cases, styles, nomenclature and functionality.
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InfoSpace
Product / UX Manager
InfoSpace is an international search and wireless solutions provider.
- Benchmark study of viral marketing approaches to support core search products.
- Program objectives, specifications and success metrics.
- Conceptual, UX and technical design and development of virally distributed rich media vertical search products.
- Unique search algorithms and pull based advertising results.
- Testing and iterative development of subsequent releases.
- ROI analysis.
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Worldstream
Communications 09/2000 09/2001
Director of Creative and Production Services
WorldStream Communications, a software startup, provided fortune 500 companies
with leading edge streamed interactive communications products and services.
As Director of Creative and Productions Services responsibilities included
staff development and management, production processes, event production,
branding, marcom, training and product development.
Accomplishments:
- Developed a 20+ person interdisciplinary Creative & Production Services
group and related production processes in 90 days.
- Developed the company's brand and executed it through all touch points.
- Developed the next generation of both the authoring and end user interface
of the product.
- Produced complex streamed interactive communications events internationally
24X7.
Projects:
UserInterface
Product Development
Marketing
Materials
Streaming
Productions
Brand development
Projects:
InteractiveProjects
Wells Fargo
Brand Site
Motion
Graphics
Brand
Retail
Store
Museum
www.myrio.com
www.xylo.com
Wells
Fargo Web Site
Projects:
Retail stores and
industrial design
ScreenPlay 010/1997 05/1998
Change Agent / Executive Producer & Marketing Communications (Project Contract)
ScreenPlay is a startup company involved in the distribution of digital motion
picture media over the internet. Responsibilities as a contract change agent
included brand and marcom development and video production.
Accomplishments:
- Successfully developed ScreenPlay's brand, marketing and sales materials,
video demos and the company's web site.
- Produced a promotional video for the Port of Seattle focused on selling Seattle
as a destination to cruise lines. The distributed video was a key component
in gaining financial commitments of major cruise lines in record time.
Projects:
Port Video
PalazzoPioWebSite
Beall'sRoses
08/1994 09/1995
Change Agent / Executive Vice President (Project Contract)
Beall's Roses is a 100 year rose grower with operations in the United States
and South America. As Change Agent responsibilities included management plans
to establish a national brand retail store chain and catalog division, the development
of two prototype stores and financial packaging for a private offering.
Accomplishments:
- Conceptualized a new national brand for a retail flowers named Tutta Rosa
- Designed and developed three prototype stores.
- Executed organizational improvements in preparation of investment capital.
- Developed private placement memorandum and other financial packaging elements
which lead to investor interest.
Starbucks Coffee
11/ 1993 08/1994
Change Agent / Special Project Lead (Project Contract)
As an advisor to senior management and the lead of an internal interdepartmental
working group in the development of Grand Caf้'. The Grand Caf้' project objective
was to develop a prototypical flagship store plan that would inform the development
of the next generation of Starbucks roll out stores Responsibilities included
industry analysis, analysis of strengths and weaknesses of the current market
position, an analysis of current stores position and operating capability
in the market and the conceptualization of all aspects of a prototypical store.
Accomplishments:
- Successful fast track delivery to senior management a next generation prototype
store plan that reflected the evolution of the competitive position of Starbucks.
Projects:
Alaska
Airlines Base
Los Angeles Rail Stations
Trust Asset Real Estate
Trust Company of Washington
Rail Strategic
Planning for Station Areas
Puget Sound RTA Working
Committee
Joint Development
Strategic Plan
Joint Development
Gresham Light Rail
Offshore Financing
Projects:
Seatac
Severance
Center
Redmond Town Center
411 Wisconsin
Devencore US 04/1980 01/1983
Vice President
Devencore is a Canadian real estate development consultancy based in Montreal.
As Vice President US responsibilities included co-managing the U.S. operation.
Accomplishments:
- For the Port of Seattle developed a Strategic Public/Private Development
Plan which led to the successful redevelopment of the landmark Fisherman's
Terminal site .
- Developed and lead a public/private group that facilitated the development
of Seattle's underground public transportation system. - Successfully executed
complex high profile consultancy assignments.
Projects:
Fisherman's
Terminal
Westlake Park
Joshua Green
Land
Development Corporation
Pike Place Market
Business Park
Marine Department
Store
Resort Feasibility
Workshop
for Community Projects / Masters Degree Studies 10/1978 04/1980
Founder / Principal
The Workshop for Community Projects provided urban design, planning, development
and private sector facilitation services cities during the period Reinhart
was completing his Master Degree Program. As principal responsibilities included
marketing and project management.
Accomplishments: - Lead several award winning urban design efforts which became
the basis of funded urban redevelopment efforts.
Projects:
Kenmore
Streets for People
New Town Development
Waterfront Art
School Sites
Development Feasibility Studies
Community Planning
Primer
Projects:
Industrial Design
Department of Transportation Research
Film Production
Interactive Kiosk
Marketing and Communications
AMTRAK Communication System
Transit ExpressStation Development
Office Development
Shelter Systems