email paulr at paulreinhart.com
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15915 NE 83rd Court, Redmond WA. 98052
paulr@paulreinhart.com www.paulreinhart.com
206.850.3955

SUMMARY

INTERNET AND SOFTWARE WORK EXPERIENCE

NOKIA / OVI _ Share
UX Program Manager 2008-09
Redevelopment of the OVI Share WebSite
Scope included:
- UX Team Management
- UX Requirements

Amazon Payments Website
UX Manager 2008
Amazon Payments is a new service offered by Amazon.com which includes online checkout, text payments, text buying and other online and mobile payment services. The project centered on the launch of the site that will introduce these products to the market. Scope included:
- Market and user research, use cases and requirements.
- Information architecture, wireframe and comp development.
- UX and content development.

Café “V”
Product Manager 2007
Café “X” is a venture incubator project incorporating social networking sites and a network of physical cafes focused on accelerating the adoption of sustainable/green solutions.
- Market analysis of “green” online and physical café markets.
- Conceptual UX, content and technical design of three targeted social networking sites and mobile solutions focused on tight integration of content and social networking tools, collaborative end user design and development of products and services and market aggregation.
- Conceptual design of physical café network.
- Strategy and development roadmap documents for external partners.
- Feasibility and financing analysis and packaging.

ScreenPlay
Product Manager 2005 - 2006
ScreenPlay is a provider of internet distributed video content and meta data.
- Competitive analysis and positioning of company within broadband content management space.
- Mission, strategy and execution roadmap documents for internal and external partners.
- Brand strategies for overall company and subset 1st generation products and services.
- Brand execution including names, visual ID, and voice.
- End to end / go to market development of marketing and sales print materials, demos, and web sites.
- UX and technical development of content management platform.
- Traditional and non-traditional marketing strategies.
- Internal delivery processes in support new product and service standards.

InfoSpace _ Viral Marketing
Product Manager 2004
InfoSpace is an international search and wireless solutions provider.
- Benchmark study of viral marketing approaches to support core search products.
- Program objectives, specifications and success metrics.
- Conceptual, UX and technical design and development of virally distributed rich media vertical search products.
- Unique search algorithms and pull based advertising results.
- Testing and iterative development of subsequent releases.
- ROI analysis

Microsoft _ Global Support CRM
User Experience Team Lead (MSFT Contractor) 2003
MS Project Metropolis Objective: Integration of 10+ separate customer service applications within Microsoft.Net / Winform architecture.
- End user research, testing and coordination with international support group partners.
- Internal team project packaging and marketing to generate excitement for the project.
- Generation of use cases and scenarios.
- Close coordination with testing, architecture, PM’s and development for fast prototyping of low and high resolution UX.
- Deductive and inductive UX strategies based on discreet target users.
- Unique UX elements and approaches based on .NET / Winform functionality.
- Development of UX Style Guide including architectures, use cases, styles, nomenclature and functionality.

Worldstream
Product Manager / VP Creative and Production Services 2000 - 2002
WorldStream provided fortune 500 companies with social networking products and services.
- Competitive analysis and position of company within streaming and social networking space.
- Strategic roadmap documents for internal and external partners.
- User requirements and UX of both authoring and end user interfaces of social networking products including environments for streaming, forums, chat, polls and quizzes.
- Incremental – software as service – UX improvements based on end user feedback.
- Production of live streamed interactive communications events.
- Brand strategy and execution for overall company and targeted products and services.
- End to end development of marketing and sales print materials, demos, web sites and training materials.
- Development of Creative & Production Services group and internal delivery processes in support of product and service standards.

Girvin Branding & Design
Executive Producer / Director of Online, Interactive, Film & Television 1999 - 2000
Girvin Branding & Design is a branding and design firm serving major international corporations, with offices in the US and Europe.
- Integrated film, interactive and online initiatives for consumer product, technology and institutional clients.
- High impact communication packages to promote product concepts to internal and external audiences.
- Proctor and Gamble R&D project focused on the use of social networking tools as the basis of end user development of consumer products.
- Wells Fargo corporate wide brand portal site to evangelize brand values and specifications and to provide feedback from Wells Fargo employees.
- Development of online brand and marketing/sales strategies to improve 1:1/permission based relationship development .
- Development of staff and process improvements.

XSI Media
President & Executive Producer 1996 - 1998
XSI Media produced film, television, interactive and internet based products.
- Microsoft 1st generation online communities in VR environments including CarPoint, Cinemania, and Lava Love Lounge.
- Microsoft primary vendor for new product launch presentation materials for internal and external audiences.
- Film, CD and internet products for film studios, consumer product, technology and institutional clients.
- Development of staff and process improvements.

RELATED PRODUCT DEVELOPMENT EXPERIENCE

Gresham Civic Center
Development Manager 2005
- Management of interdisciplinary team in the development of a real estate program and plan for a 100 acre green / sustainable mixed use development at a light rail station in Gresham Oregon.

Pallino Pastaria
VP Store Development 1998- 1999
Pallino Pastaria is a restaurant chain founded by early participants in the development of Starbucks Coffee.
- Development of key aspects of the startup of the company including design and development of restaurants, branding, industrial design elements.

Beall's Roses
VP Development 1995
Beall’s Roses is a 100 year rose grower with operations in the United States and South America.
- Development of management plans to establish a national brand retail store chain and catalog division.
- Conceptualization of a new national brand for retail flowers named Tutta Rosa
- Design and development of three prototype stores.
- Execution of organizational improvements in preparation of investment capital.
- Development of private placement memorandum and other financial packaging elements which led to investor interest.

Starbucks Coffee Company – Grand Café’
Product Manager / Special Project Lead 1994 - 1995
The Grand Café project centered on the development of a prototypical flagship store plan that would inform the development of the next generation of Starbucks roll out stores.
- Management of an internal interdepartmental working group
- Competitive analysis of Starbucks within specialty coffee, and café market.
- Analysis of alternative product lines.
- Conceptualization of prototypical store.

Paul Reinhart Real Estate Consulting
Principal 1992- 1993
Core businesses included development planning and management of joint real estate developments between the public and private sector and offshore equity financing. Principal responsibilities included marketing and project management.
- Government approvals and federal financing for the joint development of a 100 acre regional shopping center and light rail center.
- Establishment of a public / private coalition for the development of Los Angeles light rail program.

SAFECO Properties
VP Development 1983 - 1992
SAFECO Properties is a major commercial real estate development company with holdings in regional shopping centers, urban high-rise, and large scale mixed use developments throughout the United States. As Vice President Development had overall responsibility for the success of $100,000,000+ real estate development projects. Day to day responsibility included feasibility analysis, development team management, creative project direction, marketing, financial packaging and sales.
- Planning and regional / federal governmental approvals for the development of a 500 acre new urban center.
- Re-development of a 1,000,000 square foot regional shopping center.
- Turnaround management and feasibility assessment for mid scale projects.

Devencore US
Vice President 1980 - 1983
Devencore is a Canadian real estate development consultancy based in Montreal. As Vice President U.S. responsibilities involved co-managing the U.S. operation.
- Development of a Strategic Public/Private Development Plan which led to the successful redevelopment of the landmark - Port of Seattle - Fisherman’s Terminal site .
- Development and management coordination of a public/private group that facilitated the development of Seattle’s underground public transportation system.
- Execution of complex high profile consultancy assignments.

Workshop for Community Projects
Founder / Principal 1978 - 1980
The Workshop for Community Projects provided urban design, planning, development and private sector facilitation services to cities.
- Management of several award winning urban design efforts which became the basis of funded urban redevelopment efforts.

Ilium Associates
Co-founder / Creative Director 1972 - 1978
Ilium Associates is an internationally recognized interdisciplinary marketing and design firm focused primarily on the transportation sector.
- Management of a 40+ person staff involved in design, architecture, branding, film, radio, television and industrial design, and creative and production management.
- Creative Direction and Production of film, interactive multimedia, radio, television, branding, signage and print initiatives.
- Development of a computer based interactive transportation information system applied to a 22 city block transportation complex.
- Execution of an international R&D project for the U.S. Department of Transportation focused on defining best practices for presenting complex quantitative and qualitative information systems.

ACADEMIC
MA Architecture and Urban Design: University of Washington
BA Product & Environmental Design: University of Sophia Tokyo & Evergreen State College

SOFTWARE SKILLS
MS Project, Visio, Excel, Word, PPT, Access, MX Studio, Adobe Illustrator, Photoshop.