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ScreenPlay

ScreenPlay is a provider of internet distributed video content and meta data.
- Competitive analysis and positioning of company within broadband content management space.
- Mission, strategy and execution roadmap documents for internal and external partners.
- Brand strategies for overall company and subset 1st generation products and services.
- Brand execution including names, visual ID, and voice.
- End to end / go to market development of marketing and sales print materials, demos, and web sites.
- UX and technical development of content management platform.
- Traditional and non-traditional marketing strategies.
- Internal delivery processes in support new product and service standards. and transit station in such a way as to promote market feasible patterns of sustainable development.
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Portland METRO Light Rail Transit Station Sustainable Development 01/2004 - 10/2004

Responsible for recommending a development program to utilize the Transit Oriented Development project sites and transit station in such a way as to promote market feasible patterns of sustainable development. Managed an interdisciplinary team of architects, urban designers, market analysts, sustainable development consultants and artists to explore alternative visions and strategies in order to inform its development recommendations.
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Microsoft 09/2000 - 11/2003
Director of User Interface Development

Lead a User Experience design team in the development of the User Interface and associated style guide for the development of the Microsoft.NET/Winform based Global Customer Service CRM software.
- Internal team project packaging and marketing to generate excitement for the project.
- Generation of use cases and scenarios.
- Close coordination with testing, architecture, PM’s and development for fast prototyping of low and high resolution UX.
- Deductive and inductive UX strategies based on discreet target users.
- Unique UX elements and approaches based on .NET / Winform functionality.
- Development of UX Style Guide including architectures, use cases, styles, nomenclature and functionality.
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Worldstream Communications 09/2000 - 09/2001
Director of Creative and Production Services

WorldStream Communications, a software startup, provided fortune 500 companies with leading edge streamed interactive communications products and services. As Director of Creative and Productions Services responsibilities included staff development and management, production processes, event production, branding, marcom, training and product development.

Accomplishments:
- Developed a 20+ person interdisciplinary Creative & Production Services group and related production processes in 90 days.
- Developed the company's brand and executed it through all touch points.
- Developed the next generation of both the authoring and end user interface of the product.
- Produced complex streamed interactive communications events internationally 24X7.

Projects:
Product Development
UserInterface

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Pallino Pastaria 05/1998 – 08/1999 www.pallino.com
VP Store Development (Project Contract)

Pallino Pastaria is a startup "high tech" quick serve restaurant chain founded by an early participant in the development of Starbucks Coffee. As VP Development responsibilities included key aspects of the startup of the company including design and development of restaurants, branding, industrial design elements and financial packaging.

Accomplishments:
- Fast track design and development of four restaurants and related industrial design products.

Projects:
Retail stores and industrial design

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XSI Media 09/1995 – 10/1997
President & Executive Producer

XSI Media, an early stage interactive communications design firm, produced leading edge internet based projects for Microsoft, film studios and internet startups. As President, brought into a turnaround management situation by a venture capitalist, responsibilities included restructuring the leadership of the firm, establishing a reliable design and development process and putting financial controls in place. As Executive Producer was responsible for the overall quality of the firm's products and services.

Accomplishments:
- Successfully restructured management and put process and financial controls in place.
- Achieved position of Primary Presentation Vendor for Microsoft's technical and product roll out presentations.
- Developed first interactive VRML environments for Microsoft including CarPoint, Cinemania, and Lava Love Lounge.
- Co-Produced, with Progressive Networks, of one of the first live streamed entertainment event broadcast. The Seattle Symphony and a range of popular rock musicians.

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Beall's Roses 08/1994 – 09/1995
Change Agent / Executive Vice President (Project Contract)

Beall's Roses is a 100 year rose grower with operations in the United States and South America. As Change Agent responsibilities included management plans to establish a national brand retail store chain and catalog division, the development of two prototype stores and financial packaging for a private offering.

Accomplishments:
- Conceptualized a new national brand for a retail flowers named Tutta Rosa
- Designed and developed three prototype stores.
- Executed organizational improvements in preparation of investment capital.
- Developed private placement memorandum and other financial packaging elements which lead to investor interest.

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Starbucks Coffee Grand Cafe' 11/ 1993 – 08/1994
Change Agent / Special Project Lead (Project Contract)

The Grand Café' project objective was to develop a prototypical flagship store plan that would inform the development of the next generation of Starbucks roll out stores. As an advisor to senior management and the lead of an internal interdepartmental working group responsibilities included industry analysis, analysis of strengths and weaknesses of the current market position, an analysis of current stores position and operating capability in the market and the conceptualization of all aspects of a prototypical store.

Accomplishments:
- Successful fast track delivery to senior management a next generation prototype store plan that reflected the evolution of the competitive position of Starbucks.

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Paul Reinhart Real Estate Consulting 05/1992 – 11/ 1993
Principal

Paul Reinhart Consulting's core businesses included development planning and management of joint real estate developments between the public and private sector and offshore equity financing. As Principle responsibilities included marketing and project management.

Accomplishments:
- Successful planning, government approvals and federal financing for the joint development of a 100 acre regional shopping center and light rail center.
- Establishment of a public / private coalition for the development of Los Angeles light rail program.

Projects:
Alaska Airlines Base
Los Angeles Rail Stations
Trust Asset Real Estate
Trust Company of Washington
Rail Strategic Planning for Station Areas
Puget Sound RTA Working Committee
Joint Development Strategic Plan
Joint Development Gresham Light Rail
Offshore Financing

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SAFECO Properties 01/1983 – 05/1992
Vice President Development

SAFECO Properties is a major commercial real estate development company with holdings in regional shopping centers, urban high-rise, and large scale mixed use developments throughout the United States. As Vice President Development had overall responsibility for the success of $100,000,000+ real estate development projects. Day to day responsibility included feasibility analysis, development team management, creative project direction, marketing, financial packaging and sales.

Accomplishments:
- Planning and regional / federal governmental approvals for the development of a 500 acre new urban center.
- Re-development of a 1,000,000 square foot regional shopping center.
- Turnaround management and feasibility assessment for numerous mid scale projects.

Projects:
Seatac
Severance Center
Redmond Town Center
411 Wisconsin

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Devencore US 04/1980 – 01/1983
Vice President

Devencore is a Canadian real estate development consultancy based in Montreal. As Vice President US responsibilities included co-managing the U.S. operation.

Accomplishments:
- For the Port of Seattle, developed a Strategic Public/Private Development Plan which led to the successful redevelopment of the landmark Fisherman's Terminal site .
- Developed and lead a public/private group that facilitated the development of Seattle's underground public transportation system.
- Successfully executed complex high profile consultancy assignments.

Projects:
Fisherman's Terminal
Westlake Park
Joshua Green
Land Development Corporation
Pike Place Market
Business Park
Marine Department Store
Resort Feasibility

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Workshop for Community Projects / Masters Degree Studies 10/1978 – 04/1980
Founder / Principal

The Workshop for Community Projects provided urban design, planning, development and private sector facilitation services to cities during the period Reinhart was completing his Master Degree Program. As principal responsibilities included marketing and project management.

Accomplishments:
- Lead several award winning urban design efforts which became the basis of funded urban redevelopment efforts.

Projects:
Kenmore Streets for People
New Town Development
Waterfront Art
School Sites Feasibility Studies
Community Planning Primer

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Ilium Associates 01/1970 – 10/1978
Co-founder, Vice President & Creative Director

Ilium Associates is an internationally recognized interdisciplinary marketing and design firm focused primarily on the transportation sector. As Creative Director responsibilities included development and management of a 40+ person staff involved in design, architecture, branding, film, radio, television and industrial design, and creative and production management of a wide range of initiatives.

Accomplishments:
- Directed and produced numerous award winning film, interactive multimedia, radio, television, branding, signage and print initiatives.
- Developed the nation's first computer based interactive transportation information system applied to a 22 city block transportation complex.
- Successfully executed an international R&D project for the U.S. Department of Transportation focused on defining best practices for presenting complex quantitative and qualitative information and the development of a Management Guide for the development of transportation information systems.

Projects:
Industrial Design
DepartmentofTransportation Research
Interactive Kiosk
Transit ExpressStation Development 
Office Development
Shelter Systems