Date:
1994 Client: Los Angeles Country Transit Commission Scope: Development
of a strategic marketing plan for the joint development of rail stations in
Los Angeles. Project included one on one research with key public and private
leaders in real estate, law, finance and government in the greater Los Angeles
area, the development of staff consensus on marketing and intergovernmental
approaches. Deliverables: Marketing, Public Relations and Communications
plan for the development of real estate around Los Angeles subway stations.