S t a r b u c k s  C o f f e e     Date: 1993-1994     Client: Starbucks Coffee Company  Scope: As an advisor to senior management and the lead of an internal interdepartmental working group, developed a conceptual model/prototype for a new generation store that reflects the evolution of the competitive position of Starbucks. Project included industry analysis (outside current products), an analysis of strengths and weaknesses of the current market position, an analysis of current stores position and operating capability in the market.   Deliverables: Industry Overview Reports; Juice, Tea, Baked Goods. Competitive Analysis Report, Existing Store Operations Analysis Analysis , Conceptual Plan for New Store Prototype