Context
Academic background – Masters in Urban Design/Development and Architecture. A career in Industrial Design, Architecture, Urban Design, Real Estate Development and Software Architecture/Design. Entire career practicing as a “bottom-up” designer.
Process
From a practical point of view, there is rarely a perfect – one size fits all – UX process. While working to improve the maturity of UX in an organization – in my opinion – a designer must meet the organization where it is in terms of its opportunities and constraints to employ the best UX practices.
Fundamentals
Whether one is referring to User Centered Design, Design Thinking, Agile UX or any other UX method or array of artifacts there are fundamental principles.
- Understand the market.
- Deeply understand the current and potential people that could benefit from the product.
- Be critical about the performance of the current product. Challenge assumptions about how it is performing in the market.
- Work with customers in an iterative way to perfect the product.
- Design for both current and future ( latent ) needs.
- Build understanding and consensus within the company that is producing the product.
- Launch the product in an effective way.
Research Experience
- Quantitative User Research; Surveys, Longitudinal Studies, Structure Interview, Lab Usability Testing
- Qualitative User Research; Ethnographic Studies, Focus Groups
- Market Research
Process / Artifact Experience
For reference here are many of the artifacts that I have produced.
- UX Benchmark Research
- Low – Med – Hi Fidelity Screens and Prototypes
- User Journeys
- Journey Maps
- Affinity – and other group – exercises
- Visual and Interactive Design Documentation
- Patterns
- UX Guideline systems
- Component UX/Dev systems
